Ted – Our Mascot

Ted Rubell

Our Mascot


The zebra head which overlooks the LIV Lounge bar is our mascot – “Ted Rubell” – affectionately named in part to honor Steve Rubell, founder of the iconic NYC club Studio 54 – a cool place many of us remember from years before we developed a preference for more civilized and mellow gathering places, such as LIV. Ted was rescued by LIV’s owners from a wedding chapel / taxidermy shop in Reno, Nevada (where he was simply known as “Ted”) and has become a proud and favorite backdrop for many group photos at LIV. Ted also hosts the LIV Lounge Facebook page. Friend Ted here.